This webinar originally aired on Wednesday, July 13, 2022.
Presented by: Sari Tolvanen of Ocean Eye
Description: Global studies have shown that stakeholder buy-in is the number one success factor in marine conservation, but too often coastal communities lack incentives to support conservation initiatives. Ocean Eye is a data collection and financial transfer platform that collects wildlife sighting data and transfers ecosystem service payments. The animal sighting reports are directly linked to small payments from tourists that go to coastal communities to incentivize the protection of endangered and vulnerable species. By connecting profit to purpose for the tourism operators and communities, it will shift the focus from the current unsustainable behavior of fisheries and coastal communities towards a sustainable, regenerative, and profitable new focus industry that will provide positive livelihood for the future.